Good gear shouldn't cost legacy-brand money.

BasicGear started in 2020 with two classmates and a shared suspicion: a $40 cast net and a $120 cast net are mostly the same monofilament nylon. The difference is markup. So we built the version without it.

That means we spend the budget where it actually shows up in your hands: monofilament nylon mesh, solid lead line, 440C and 17-4 PH stainless where it counts. No famous-logo tax, no legacy-brand premium — just gear priced like the materials it's built from.

We launched with the Basic Series cast nets — still our signature product today — and let the gear do the talking. Honestly? It talked. Since then, that same standard has carried over to seine nets, landing nets, pliers, knives, and more.

Today, three BasicGear products are #1 Best Sellers on Amazon, with a 4.6★ average across 3,400+ ratings. Anglers have trusted us since 2020 — and we plan to keep earning that, one good throw at a time.

We sell on Amazon because it gets gear to your door fast, with returns you don't have to fight for. And if something's off with yours, we make it right. That's the whole policy.

See the full timeline →